Priceless - The Myth of Fair Value (and How to Take Advantage of It)

- Hard cover book by bestselling author Richard Poundstone. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. - Thought provoking essay on economics, marketing, high fashion, dollar stores and everything in between. - In excellent condition!