Urban Decay Vice Lipstick in Love Trap (sheer deep plum)

With a new look and vegan formula, Vice Lipstick gives you high-impact, long-lasting color in a single, hydrating swipe. Try 35 Los Angeles-inspired shades in three moisturizing, vibrant finishes: cream, matte, and shine. Find your favorite Vice color, from sheer pink and everyday nude lipstick and to bright orange and red lipstick. Forget dry, flaky lips—we’re all about the comfy, hydrating feel and even coverage. Vice’s creamy, moisturizing formula gets a boost from aloe vera and avocado oil, ingredients known to be rich in antioxidants.