Nike Air Vapormax Plus On Air Paris Works in Prog

Nike’s On Air initiatives have resulted in quite a few diverse takes on oft-seen icons, with Lou Matheron’s vision of the technical Air VaporMax Plus grabbing influence from her everyday surroundings. Taking to the colors and materials spread across the construction grounds of a Parisian courthouse, the creative has presented a heavily neutral set of metallic greys with ornaments outdoing the toolings of the traditional kit. Bright yellow swooshes, which come quite literally bolted on.