Alterna Caviar Anti-Aging Infinite Color Hold Shampoo, 8.5 Fl Oz

Description Product Description Alterna Caviar Anti-Aging Infinite Color Hold Shampoo features dual capture complex to provide UV protection, minimize color fade for lasting coloring vibrancy, and replenishes lost moisture. All products in the Infinite Color Hold collection deliver a synergy of antiaging benefits with powerful UV protection to help prevent wash-out, dry-out, and fade-out for healthy-looking hair. Formulated WITHOUT Parabens, Sulfates, Phthalates. This product is free of DEA/TEA, petrochemicals, and dyes. Clinical results with use of Caviar Infinite Color Hold Shampoo, Conditioner, and Vibrancy serum vs. untreated hair, after 70 days: 70 days lasting color and shine, 100% of participants felt their color was rich, shiny, and vibrant. 93% users agreed the test regimen combated fade-out. 93% users agreed the test regimen combated dry-out. 97% users agreed the test regimen gave them lasting color. Brand Story We create innovative haircare and styling products inspired by skincare science and formulated with pure and effective ingredients, designed to deliver performance without compromise for an exceptionally luxurious experience.