I’m a licensed cosmetologist and all my items are brand new and 100% Authentic. This auction is for ONE bottle, I have multiple which is why my pics show more then one, but price is for one! Check out my other listings for more professional hair care products and tools What it is: A toning shampoo that strengthens, hydrates, and neutralizes brassiness while keeping hair hydrated from roots to ends. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Dryness - Color Safe - Brassiness Highlighted Ingredients: - Bis-Aminopropyl Diglycol Dimaleate: Rebuilds broken and weakened bonds. What Else You Need to Know: This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. It’s scientifically proven to boost all blondes three times brighter compared to top purple shampoos. Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.