Used 30% of the product and about 70% of product left in the jar. The I’m From Rice Serum is a vegan serum that calls upon the complexion-perfecting powers of rice. This serum contains 73% Rice Germ Fermented Extract, which retains more than 65% of the nutritional value in a grain of rice. It is also rich in vitamin B and has powerful antioxidants, which will boost collagen production and improve skin elasticity. Not only does it utilise the radiance-boosting powers of rice to encourage a uniform complexion, it’s been enriched with niacinamide to brighten and keep skin in the clear.