The original power pout! This creamy, full-coverage lip makeup color provides intense hydration with bold, long-lasting pigment that stays put for up to 12 hours of continuous wear. The texture is weightless on lips and comfortable. The color-rich formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day® Liquid Lipstick softens the lips so they look and feel beautiful. A cult favorite for years among Stila fans and beauty aficionados alike, Stila's liquid lipstick is available in an array of matte, sheer and shimmer finishes, all celebrated for their incredible staying power: Matte: Lightweight feel, and beautiful matte finish. Sheer: Softer, sheerer coverage tints lips with a light wash of color for a natural, softer appearance. Shimmer: Creamy, comfortable lipstick with a metallic, shimmering finish.