True Love False Idols shirt. TLFI is a brand that was made in Los Angeles, this brand was an early 2000s cutting edge high end apparel company, higher end shirts that retailed for around $50, great quality, this shirt is new with tags. This shirt is called the Hood Rich Tee, the graphic on the front reads In Love With A Lifestyle I Can't Afford. Shirts are very rare and hard to find, this shirt is still brand new with original tag item 604-12