Sturgis Short Sleeve T-shirt New with tags, NWT Army Green - 2019 79th Anniversary shirt Annual Motorcycle Rally in Sturgis, South Dakota Mens Size: L Measurements: Pit to pit: 23" The Sturgis Motorcycle Rally is a motorcycle rally held annually in Sturgis, South Dakota, and the surrounding Black Hills region of the United States. It began in 1938 by a group of Indian Motorcycles riders, originally to perform stunts and compete in races. The rally has become a huge event put on by many different groups.