Powder Play Lip Color Features Powder-To-Cream Technology That Gives You A Playful Pop Of Powdery, Soft Focus Color For A Perfectly Imperfect Lip Look. A playful pop of powdery, soft focus color for a perfectly imperfect lip look. Powder Play Lip Color delivers a weightless flush of cushiony color. The lightweight formula features powder-to-cream technology that instantly transforms from a weightless powder to a soft cream once applied to lips. The powder pigments are packed with moisturizing ingredients to soften and soothe the lips, so they are never drying or cakey. Contoured applicator for a comfortable lip-hugging application for a soft, powdery look