PURPLE TONER FOR BLONDE HAIR - Crush brassiness in just one wash with this purple toning mask for blonde hair. DEEP CONDITIONING TREATMENT - Smooth damaged hair cuticles and improve overall sheen and texture for visibly healthier, cooler blonde hair with this deep toning and conditioning treatment. CRUSH BRASSINESS IN UNDER 1 MINUTE - The John Frieda purple hair mask for blonde hair knocks out brassy tones in under one minute. SLES/SULFATE AND PARABEN FREE - Beautifying blonde hair care, John Frieda Violet Crush is formulated without parabens or SLES/SLS sulfates and provides healthy texturized, silky hair. CRUELTY FREE - With violet pigments, this damaged hair treatment and purple toner uses a proprietary dual toning system that is not tested on animals