The ProCabello Luxury Straightening Brush is easier to use than a flat iron. It heats up to 450°F while emitting negative ions in order to straighten hair in 8-10 seconds. It has a triple action system to detangle, straighten and increase natural hair shine, sealing the hair cuticle and reducing frizz to increase hair manageability. Considered the new generation of hair straighteners, this brush will tame unruly, disheveled hair and make it look poker straight. There are many tips, tricks, hacks, and shortcuts to getting even the most unruly and uncontrollable manes to straighten and shine!