I don't normally copy from the company but this is such a unique product. They say it better than I can. This is a 4 pan eyeshodow palette. It is new with cloth pocket, box and mirror film. 11:11 is also the angel hour. This MAGICAL palette of harmonious rose, sparkling pink and smokey taupe shades is a first-of-its-kind formula that illuminates the eyes with a striking multi-dimensional glassy effect that is fool-proof, even if you have the fear of eyeshadow. With our Lid Illumes being a first of it’s kind formula, here’s a few tips to get you started: • Upon first use, swirl your fingertip in a circular motion on each eyeshadow shade. Don’t be afraid to use firm pressure. This will activate our Lid Illumes for optimal color payoff. • For more pigment, apply directly to your eyelid using your fingertip. • For a diffused wash of color, use our Everything Eye Brush. Be sure to use firm pressure. • Push, swipe, swirl, layer, and have fun. Mix and match the colors, and let your creativity or simplicity SHINE! MKP EYE