What it is: A luxurious, high-performance clean lipstick formula with high color payoff and a velvety-matte finish. Formulation Type: Lipstick Ingredient Callouts: This product is vegan and cruelty-free. What Else You Need to Know: Get Gwen’s signature lip look with this luxurious lipstick that gives ultra-rich payoff and a velvety-matte finish. The intensely pigmented formula glides on smoothly for bold, stay-true color in one swipe. It wears comfortably and stays put all day—no fading or feathering. It is vegan, cruelty-free, and clean.