What it is: An award-winning volumizing formula that adds fullness, body and texture to flat hair. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Volumizing - Hold & Style Extending Key Benefits: - Adds fullness, body, and texture to flat hair - Amplifies volume and extends styles Highlighted Ingredients: - Hibiscus Extract: Helps condition and nourish the hair - Amaranth Extract: Helps hair appear fuller and healthier without weighing it down - Biotin: Helps strengthen hair Clinical Results: - Instantly doubles hair volume* - Delivers volume that lasts for up to 72 hours* *proven results in a third-party testing lab Retail $22