That hat features the logo GPIW, standing for Great Pacific Iron Works—the original name of Patagonia’s first brick-and-mortar shop, opened in Ventura, CA in 1972 . The design shows a stylized pickaxe, referencing “Iron Works,” symbolizing craftsmanship, work and the brand’s outdoor and industrial roots. Patagonia has released several GPIW-branded limited-edition caps and apparel over the years—mesh truckers, snapbacks, hoodies, and more—as a nod to its beginnings