“Purdy pink” is the official color description on The North Face website. Currently listed on Journey’s website (scroll to see screenshot) for $75. We recognize it as the famous Lululemon “strawberry milkshake” pink. Worn by my daughter for 1 school year, and she wants a new one, so I told her she has to sell this before I will allow that! 😂Features spacious interior and durable design.