The product is an AUTHENTIC POP MART LABUBU plush toy featuring the character Pop from the Big Into Energy franchise. Made of plush material, this action figure is part of a loyalty program by POP MART, known for their unique and collectible designs. The plush toy appeals to fans of the brand who appreciate the creativity and quality that POP MART is known for in the toy and action figure industry. Purchased via Pop Now, so the box remains completely sealed.