Little Red Book of Selling: 12.5 Principles of Sales Greatness - Hardcover NWT

A Must Read for Anyone in Sales "The Little Red Book of Selling: 12.5 Principles of Sales Greatness" by Jeffrey Gitomer is a guide for salespeople focusing on building relationships and understanding buying motives. It emphasizes a long-term, referral-based approach rather than manipulation. The book outlines 12.5 principles that aim to help salespeople succeed by focusing on value, personal branding, and understanding the customer's perspective. Here's a breakdown of the key principles: 1. Kink Your Own Blank 2. Prepare to Win or Lose to Someone Who Is 3. Personal Branding is Sales 4. It's All About Value 5. It's Not Work, It's Network 6. If You Can't Get in Front of the Real Decision Maker, You Suck 7. Engage Me and You Can Make Me Convince Myself 8. If You Can Make Them Laugh, You Can Make Them Buy 9. Use Creativity to Differentiate and Dominate 10. Reduce Their Risk and You'll Convert Selling to Buying 11. When You Say It About Yourself, It's Bragging 12. Antennas Up! 12.5. Resign Your Position as General Manager of the Universe: Accept that you can't control everything and focus on what you can influence. The book also emphasizes the importance of understanding buying motives, building trust, and creating a positive and memorable experience for the customer. ISBN: 9780971946873 * All sales are final * All bids binding * No cancels * No returns ** This item comes from a smoke and pet free home. Thank you for looking at this item. Please take a look at my closet.