Benefits Buildable Blendable Fade-resistant 8 versatile shades Retractable micro-fine tip for easy application Built-in spoolie for effortless brushing and blending Formulated without fragrance or silicone Key Ingredients Mineral-Based Pigments - A blend of consciously-chosen colors for natural-looking definition Provitamin B5 - Haircare hero that conditions and nourishes brows with every wear Research Results 100% said it was easy to use and perfect for beginners 100% said it helped them achieve soft, fuller natural-looking brows 97% said it applied the perfect amount of color 94% agreed it didn't fade or budge during the day In a 7-day clinical study of 31 women ages 30-65