A cool bright fire engine red with a matte finish. LipSense Long-Lasting Lip Color is the SeneGence hallmark product. LipSense provides waterproof lip color that won’t smear, rub, or kiss off for 4-18 hours! How to use: STEP 1: SHAKE the LipSense Lip Color like you mean it STEP 2: CLEAN your lips and pat dry STEP 3: APPLY color on lips in single, fluid motion. No swiping. Let dry STEP 4: LAYER it on two more times. Let each layer dry STEP 5: GLOSS it over with LipSense Moisturizing Gloss to seal the color (sold separately). Reapply throughout the day. STEP 6: REMOVE any color mishaps or at the end of the day with Ooops (sold separately).