It's Not How Good You Are, It's How Good You Want To Be. Book by Paul Arden

Great Book! Excellent Condition! An Inspiring Read. 127 pgs paperback, 4.75x7 inches It's Not How Good You Are, It's How Good You Want to Be is a popular business and self-help book by former Saatchi & Saatchi creative director Paul Arden, offering witty, bite-sized advice on creativity, problem-solving, and success in life and business, presented in a quirky, easy-to-digest format. The book emphasizes that desire and attitude are more important than innate talent, providing practical wisdom for creative professionals and anyone seeking to succeed. Key themes and takeaways: -Desire over talent: The core message is that wanting to be good is more crucial for success than already being good. -Embrace mistakes: Arden encourages learning from errors and not being afraid to be wrong, a key part of creativity. -Break the rules: He suggests that sometimes you need to break the rules to solve problems effectively, especially in creative fields. -Learn from the best: The book advises against avoiding the best, as working with them is a way to learn and improve. -Practical and accessible: It's structured as a handbook with short, impactful sections, making it easy to dip in and out of for inspiration. About the author: Paul Arden was a highly influential figure in advertising, known for his work on major campaigns for British Airways, Toyota, and others. (The renowned British advertising creative director and author, died on April 2, 2008, at the age of 67) - (non-smoking home)