From the Noyz website: "Warm, sweet + irresistible. 12:00 is a scent that stops time. The moment that marks the end of what was and the beginning of what could be. Spun sugar wraps you in a soft, airy sweetness—delicate yet irresistible—while tart, juicy raspberry adds a vibrant pop of brightness and spontaneity. Ambroxan grounds this gourmand scent with a sensual warmth, and a skin-like, velvety finish that clings to you in the most intimate way. Equal parts playful, sophisticated and seductive, 12:00 enters the room with you and lingers long after you leave. An unforgettable trace that makes time stand still." This was spritzed to test a couple times and is essetially 99% full! Retail price is $85.00.