Vintage DR PEPPER BE A PEPPER Commemorative Mug, this Dr Pepper coffee mug tea cup features the classic "I'm a Pepper" slogan from the 1970s marketing campaign on both sides, white ceramic with red bottom accent and iconic red text. I'm a Pepper, he's a Pepper, she's a Pepper, we're a Pepper. Wouldn't you like to be a Pepper, too? Be a Pepper. Drink Dr Pepper... "Be a Pepper" is an iconic 1977 Dr Pepper advertising campaign featuring a catchy jingle and dancer David Naughton, promoting the soft drink as the choice for the "original crowd". It became a major cultural phenomenon, suggesting that anyone who drinks Dr Pepper is part of a special, proud group as well as suggesting to drink a soda at 10 am, 2 pm, and 4 pm ~DR.PEPPER BE A PEPPER Drink DrPepper At 10 2 and 4 collectible memorabilia for soda brand enthusiasts Ceramic Coffee Mug Dr Pepper Soda Pop Cola Beverage Soft Drink Home Kitchen Coffee and Tea Accessories Home Dining Mugs Drinkware Serverware Home Holiday