ME+EM is a British modern luxury brand founded in 2009. It is defined by its "Intelligent Style" philosophy, which aims to provide busy women with high-quality, contemporary clothes that are both flattering and functional. Every piece in their collection must meet four specific criteria, known as the "Four F's": Flattering: Designed to suit various body types with an obsession over cut and fit. Functional: Features practical details like pockets and versatile styling options for "real life". Forever: Pieces are intended to be timeless and durable enough to stay in a wardrobe for years. Fair: By using a Direct-to-Consumer (DTC) model, they cut out middlemen and wholesale markups to offer luxury quality at a more accessible price point. These jeans are lovely but I already own a similar pair. The denim is light and flowy, not rigid, and the crop is ankle length. Hope they will make a special addition to someone else's closet. I bought in "like new" condition and have neither worn nor washed, so are the same.