AMPLIFIED CREME LIPSTICK / M·A·C 40 LIPSTICK BRINGBACKS IN UP THE AMP New in original packaging ICONIC BRINGBACK SHADE, SEMI-LUSTROUS FINISH, LIMITED-EDITION PACKAGING mega-vibrant mid-toned violet hue.Originally released in the early 2000s, when violet was THE lip colour en vogue, this prized purple has proven to be just as iconic today with the same head-turning, on-trend allure that always makes a powerful fashion statement. This ultra-creamy formula features a smooth glide, bold colour payoff, full coverage and a semi-lustrous finish.