Purifies hair from metals and product buildup positive aspect Strengthens from within while sealing the outer layer positive aspect Rich lather from just a small amount goes far Summarized from product information Rufus AI Formulated with AHA to rebuild the inside strength of the hair and Omega-9 to replenish the outside barrier of the hair fiber. Formulated with Metal Purifier technology to purify and detox hair from metals. Gently prepares hair for further repair treatment and care routine. Lightweight cream formula for luxurious foaming—lavish texture and subtle scent. Dermatologically tested vegan haircare committed to no animal testing* *Wella company is a member in International Collaboration on Cosmetics Safety