Brand new in box! Price is FIRM Color: Fair Light Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation! Featuring proprietary 3D Skin Flex™ Technology, this color-infused moisturizer uses flexible pure color pigments that "float" over lines and wrinkles to deliver weightless full coverage with a natural satin finish. Ideal for all skin types, Bye Bye Foundation instantly delivers these skin-loving benefits: Improves the look of top skin concerns including redness, pores, dark spots, acne, lines and wrinkles Protects skin with SPF 50+ broad-spectrum physical sunscreen Helps increase the absorption and efficacy of your other skincare products Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference! Revolutionary full coverage moisturizer with 3D Skin Flex™ Technology delivers weightless full coverage with a natural satin finish Improves the look of top skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles Protects skin with SPF 50+ broad-spectrum physical sunscreen 7 key fermented ingredients work to increase absorption and efficacy of skincare