Men’s "For Us, By Us" FUBU Collection Long Sleeve Embroidered Pullover - XXL

*Vintage* Size XXL Color - Black/Red Cotton 100% Smoke-Free Home Today, FUBU's vintage clothing from the 90s and early 2000s is highly sought after by collectors and enthusiasts of 90s hip-hop fashion. That's why Official Vintage loves stocking vintage FUBU pieces and being associated with this iconic brand. FUBU became popular in the 1990s by pioneering "urban streetwear," leveraging hip-hop culture, and using guerrilla marketing, notably having LL Cool J wear their gear. Founded in 1992 by Daymond John, it filled a niche for clothing designed "For Us, By Us" (FUBU), with $350 million in annual sales by 1998.