She's An Icon Mascara gives you the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with a lash-loving blend of phytokeratin, peptides, vitamins, rice bran and silica to condition lashes, while you coat and promote healthier-looking, longer lashes over time. This revolutionary mascara is water-based, water-resistant, and easily removable to prevent lash breakage. The buildable formula resists lumps and clumps while keeping the lashes flexible, supple & ICONIC! The custom soft bristle slim-line brush hugs and separates each lash for volumized, clump-free results. Suitable for all lash types. new in box - black