Brand new in a box— please note box has some damage! "Gift With Purchase" (GWP) is a unique, unusual, or original item, not typically sold at retail but offered for free when a customer meets a specific spending or product purchase threshold. They don't come with a COA and usually manufactured by a third party company. No hologram or serial number. It is high quality but not the same as the authentic ones or the boutique items. Please do not buy if you are not sure with GWP products!