Daks

Composition: Modal 50%, Silk 8%, Linen 42% It was in 1894 that Simeon Simpson set up a business as a bespoke tailor in Middlesex Street in London when he was only 16 years old. Being at the centre of the garment trade, Middlesex Street was better known by its nickname “Petticoat Lane”. He was skilled at drawing straight lines and regular curves by hand, which coupled with his enthusiasm and creative sense enabled him to become an entrepreneur. He succeeded in the mass production of quality tailoring for the first time in the world and sought to produce ready-to-wear garments of high quality at the same standard as bespoke tailoring. He soon earned a reputation for “Simpson Suits” and Simeon was able to generate more and more sales outlets, throughout Britain and even abroad.