Long-Lasting Formula: Designed to stay on for up to 18 hours without smearing, fading, or rubbing off. Waterproof & Kiss-Proof: The formula is transfer-resistant and waterproof, making it suitable for daily activity. Layerable Shades: Users typically apply three layers of color, which can be combined with other shades to create a custom look. Application Details: The product is 0.25 fl oz and often requires a separate glossy gloss to seal the color and provide hydration.