MAC E is for Effortless Love Me Lipstick

Love at first swipe! Fall in love with an argan oil-infused formula that delivers an instant hit of powerful colour and all-day moisture. The True-Colour Gelled System of ultra-refined pure pigments evenly disperses bright, smooth colour for high-impact one-swipe payoff. A combination of lightweight oils and specialized waxes makes this lipstick feel luxurious, super-silky and barely there. The ultra-gliding formula lays down beautifully in a thin film for a creamy and conditioning texture. With a weightless feel and satin-soft finish, Love Me Lipstick loves you back.