Elevate your style with the Burberry Men's Beige Plaid Button Down Shirt. Featuring a classic plaid design, this shirt offers a sophisticated look for any occasion. Burberry Brit Men's Beige Plaid Button Down Shirt XXL EUC Burberry Brit was discontinued as a brand label and merged into the main Burberry line by the end of 2016. This decision was part of a larger strategy to unify Burberry's separate collections—Prorsum, London, and Brit—under a single, simplified brand name. Why the Change? Evolving Luxury Customer: Burberry's creative director at the time, Christopher Bailey, stated that the luxury customer's shopping behavior was changing and becoming more fluid, which necessitated a more unified brand approach. Simpler Identity: Consolidating the labels aimed to create a single, cohesive brand identity for Burberry.