Burberry Brit Men's Beige Check Button Down Shirt XXL EUC
US$400
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Elevate your style with the Burberry Men's Beige Plaid Button Down Shirt. Featuring a classic plaid design, this shirt offers a sophisticated look for any occasion.
Burberry Brit Men's Beige Plaid Button Down Shirt XXL EUC
Burberry Brit was discontinued as a brand label and merged into the main Burberry line by the end of 2016.
This decision was part of a larger strategy to unify Burberry's separate collections—Prorsum, London, and Brit—under a single, simplified brand name.
Why the Change?
Evolving Luxury Customer: Burberry's creative director at the time, Christopher Bailey, stated that the luxury customer's shopping behavior was changing and becoming more fluid, which necessitated a more unified brand approach.
Simpler Identity: Consolidating the labels aimed to create a single, cohesive brand identity for Burberry.
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