Citizens of Humanity was founded in 2003 in Los Angeles and quickly became known for premium denim with superior fit and quality construction. The brand established itself as a contemporary luxury denim label focusing on sustainable practices and timeless designs. The Ayla style represents the brand's modern take on relaxed, wide-leg silhouettes that gained popularity in the early 2020s. Citizens of Humanity appeals to fashion-conscious consumers seeking high-quality denim with a contemporary aesthetic and ethical production values.