PETA-approved pure plant vegan hair dye from GreenHare.com This set is "Espresso Double Shot" a rich shining dark brown. It's a gorgeous dark brown whose darkness can be controlled by the amount of time left on the hair. I leave mine on for the longest time and I get the nice espresso color - not at all a black--looking color. Leaves the hair in healthy shape. For those wishing to cover grey, it covers grey roots nicely-HARD TO FIND IN CANADA! Retails@ $30.95 US/$40 CDN+shipping BRAND NEW