3/$25💙 My Life at Liz Claiborne by Jerome A. Chazen.

My Life at Liz Claiborne. How we broke the rules and built the largest fashion company in the world. A business memoir by Jerome A. Chazen, founder and former chairman, Liz Claiborne Inc. Never Read. Mr. Chazen is known as an innovator and even a revolutionary, whose ideas changed the face of the apparel industry and retailing forever. The book will provide lessons for everyone in business, as it shows how he and his executives at Liz broke the rules time after time in their pursuit of success -- Pioneering overseas production by American corporations Making consumer choice easier by creating coordinated clothing collections Offering women alternatives to traditional, male-oriented business styles Popularizing designer branding and quality on affordable merchandise Focusing on the end consumer rather than the middleman (in this case the department stores) Growing without advertising Many of his innovations are reflected today in the shopping experience of millions of people around the world: specialized boutiques within larger stores, upscale outlet malls, designer branding on everything, and more. Mr. Chazen's penchant for rule breaking is not limited to business practices but rather extends to career and retirement ideas. 💸Don't have a Poshmart account? Save $15 CAD on your first purchase when you create a new account using referral code "missfinelines"