BRAND NEW New name, same 24-hour brow setting gel! Keep brows in place and perfectly polished all day with Benefit's 24-HR Brow Setter Shaping & Setting Gel. The custom brush features long bristles that evenly coat brow hairs from root to tip, short bristles to sculpt & shape hairs into place. The flexible, flake-free formula locks on makeup for 24* budge-proof hours, so brows don't pull a disappearing act. It's easy to apply - and quick to dry.