Brand new Bleach it and purple Mask. Lightenens up to 8 levelsGel formula for easy applicationIntegration of Plex technology for better care and less hair damageIncludes an Anti-brass purple maskIcy cool platinum for head-turning looks. SCHWARZKOPF Bleach it and color pop purple Mask. The mask is easy to apply, no mess formula Conditioning formula leaves hair looking nourished Formulated for all hair textures Infused with Coconut Oil and Apricot Kernel Oil