From Ipsy. Full size. ROEN Cake Mascara volumizes, defines and lifts lashes from the root with a high-impact and buildable formula infused with plant-based botanicals to nourish, hydrate and moisturize. It plumps lashes with a uniquely fluffy brush designed with flexible bristles and an intensely black formula that provides an extra-dark finish, leaving you with flake-free, thick, and lengthened lashes that stay all day. THE DETAILS In Black Vegan & cruelty-free Free of Parabens and Alcohol