WHY IT’S REAL – From neutral tones to vibrant shades, our specially formulated Moisturizing Lipstick collection truly passes the test of time. And over time, encapsulated water is released from the lipstick, providing hydration to your lips. Not only is each shade infused with jojoba seed oil, shea butter, and vitamin E, but each lipstick also provides all-day hydration with a creamy, smooth application. Never used or swatched.