What it is: An award-winning nude eyeshadow primer that ensures vibrant, crease-free wear for up to 24 hours. Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free. What Else You Need to Know: This eye primer keeps eyeshadow crease-free, color vibrant, and application smooth. Formulated with polymer technology, this vegan beauty essential serves as the perfect foundation for your eyeshadow and eyeliner, filling in the look of any surface imperfections and prepping lids for all-day wear