Beautiful Custom Framed Moravian Pottery & Tile Works Avalon Town Tile. Custom framed by Ken’s Custom Frames in Ft. Worth, TX. Between 1911 and 1912, Henry Chapman Mercer (1856-1930) built the Moravian Pottery and Tile Works to “master the potter’s art and establish pottery under personal control.” The success of the Moravian Pottery and Tile Works rested on Mercer's pure genius. With a small capital investment, relatively inexpensive operating costs, and an ability to produce a range of wares that made the best use of biotechnology, the pottery produced unique tiles that were praised by critics and sought after by architects. The honest, hand-made quality of his work fully expressed the ideals of the American Arts and Crafts Movement, elevating Mercer to one of the movement’s most important proponents. His tiles were emblematic of the survival, or rebirth, of the handcraft tradition. By the turn of the century, he was recognized as a premiere maker of “artistic” tiles. For the next thirty years, his work was sought out by leading architects and tastemakers to decorate public and private buildings all across the country. Mercer’s pioneering influence was far-reaching and still affects many tilemakers today.