In 1960, a book written about raising an orphaned lion cub named Elsa and then releasing her back into the wild became a worldwide bestseller. Born Free was a game changer that essentially altered the way we perceive relationships between humans and animals. Because of the emotional bond George and Joy Adamson formed with Elsa, lions could no longer be dismissed simply as brutal killers to be shot while on safari. Elsa became an individual in the eyes of the world, and her story made her a symbol for all animals right to live free. Hollywood took the story to the next level with the 1966 release of the film based on the book. Starring real-life husband and wife Bill Travers and Virginia McKenna as George and Joy Adamson, it became a box office hit and award-winner and turned Travers & McKenna into wildlife activists in the process.