3-Pack 3oz each American Crew Forming Cream delivers medium hold with medium shine effects. It provides hold, excellent pliability, and a natural shine. It also helps hair look thicker, firmer and adds volume. Humectant conditions and moisturizes hair. American Crew Forming Cream is an easy-to-use styling cream that works well for all hair types. Shampoos out easily without residue. Ideal for easing new users into the potential of styling jar products. How to use: Work a small amount evenly through damp or dry hair and style as desired.