30 SECONDS FROM BUTTON TO BREW: Your morning mug is less than a minute away. Brew up to 14 ounces of robust coffee in about 30 seconds with the touch of a button. USE K-CUPS OR YOUR OWN GRIND: Enjoy your favorite flavors using convenient single-serve K-Cups, available everywhere coffee is sold. Or pack your favorite ground coffee into the included, reusable filter for a custom cup. SMALL IN SIZE, BIG IN FLAVOR The InstaCoffee’s slim and sleek silhouette works well in small spaces. It not only looks cool on your counter but also in the office or dorm room, making if the perfect gift for the coffee enthusiast in your life. EASY CLEANING: The coffee maker’s self-cleaning function prevents mineral buildup ensuring a perfect cup of joe day after day.