Express yourself: Personalize the dryer’s performance for your specific hairstyle with the adjustable rear FloMotion dial. Serious performance: Professional AC motor gives you up to 50% faster drying and lasts up to 3x longer compared to our other DC motor dryer and styler models. Healthier-looking hair: Infrared heat generated by ceramic technology ensures gentle, even drying to help minimize heat damage. Smooth, shiny hair: Ionic technology ensures up to 75% less frizz compared to hair dryers with natural ion generation. Additional heat and speed settings: 6 total heat and speed combinations work with the adjustable rear FloMotion dial to broaden your styling experiences. Lock in your look: True cold shot button sets your style in place. Lose the lint: Prevent lint buildup and extend motor life with the removable filter. Dry with precision: Our sleek concentrator focuses airflow for pinpoint styling. Add lift while you style: Our professional diffuser circulates airflow to boost volume.