Value: $72 Size: 30 ml, Full Size Product Type: Serum What It Does: It’s never too early to treat your skin right. This ultra-light gel serum helps reduce the appearance of fine lines with a formula full of well-known brighteners, like vitamin C and 2.5% bio-retinol. How to Use It: Morning or night, apply generously to cleansed face, neck, and chest. Note: Its natural formula provides the perfect slip needed for a makeup primer. More Reasons You’ll Love It: It’s as clean as it comes. Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes, or synthetic fragrances—and never tested on animals. About the Brand: They believe in advanced beauty solutions that harness the best of certified organic ingredients to deliver clinically-validated skincare and vibrant plant-pigment makeup.