NWOB Urban Decay Naked Ultraviolet Eyeshadow Palette PURPLE POP Purple’s always been part of Urban Decay’s DNA, so it’s no wonder we created a Naked Eyeshadow Palette that pays tribute to our signature color *and* looks good on everyone. The hyperpigmented, velvety Naked eyeshadow family has a new lineup of peachy neutrals, pale lavenders, deep violets, and blacklight purples. Naked Ultraviolet’s iridescent micro-shimmers and light-reflecting shades grab attention, while transformer shadows add a futuristic holographic finish. Use these ultra-blendable shadows solo or layer to create versatile eye looks with a pop of purple. Includes a vegan and cruelty-free double-ended